Hello! I’m a creative strategist, designer, and innovation consultant passionate about building what comes next. With over a decade of experience blending creativity, business strategy, and leadership, I thrive at the intersection of design, technology, and human-centered innovation.
Co-Founder & Creative Strategy Lead
Innovathink, A Creative Company · Self-employed
Jan 2018 - Present · Querétaro, Mexico
Innovathink, A Creative Company · Self-employed
Jan 2018 - Present · Querétaro, Mexico
As Co-Founder and Creative Strategy Lead at Innovathink, I’m responsible for the agency’s creative vision, brand development, and innovation strategy. I lead multidisciplinary teams across branding, visual identity, and storytelling, ensuring every project aligns with our forward-thinking philosophy.
I design and facilitate workshops focused on creativity, innovation, and design thinking, integrating agile methodologies and AI tools to enhance creative processes and deliver impactful, future-ready solutions. I also oversee client relationships, pitch presentations, and the creative positioning of our work.
I design and facilitate workshops focused on creativity, innovation, and design thinking, integrating agile methodologies and AI tools to enhance creative processes and deliver impactful, future-ready solutions. I also oversee client relationships, pitch presentations, and the creative positioning of our work.
Creative Director
NOTA Inclusion · Full-time (remote)
Apr 2021 - May 2025 - Tampa, FL, USA
NOTA Inclusion · Full-time (remote)
Apr 2021 - May 2025 - Tampa, FL, USA
I work directly with the Chief Executive Officer to develop cohesive and productive goals for the company and designs ways to meet them. How? By transforming rough ideas and general concepts into actions, projects, and completed products or messages.
Also I evaluate the current status of the industry and the market to ensure delivery of relevant and useful products, messages, or branding. Why? To anticipate the future direction of the industry using both research and own insight, and brings the company into the fore of that trajectory.
Sr. Graphic Designer
IW Innovation Workshop · Full-time
Aug 2022 - Aug 2023 - Querétaro, México
IW Innovation Workshop · Full-time
Aug 2022 - Aug 2023 - Querétaro, México
Led the visual development of high-tier (A+) client accounts, translating communication strategies into high-impact visual solutions. Worked directly with the Creative Director and account leads to craft brand strategies that delivered tangible value and competitive advantage, ensuring every piece met both aesthetic and business objectives.
Graphic Designer
IW Innovation Workshop · Full-time
Aug 2018 - Aug 2019 - Querétaro, México
IW Innovation Workshop · Full-time
Aug 2018 - Aug 2019 - Querétaro, México
Joined the creative production team to design and execute communication plans across multiple client accounts in diverse sectors including agriculture, real estate, education, and finance. Collaborated closely with visual production and account planning teams to ensure timely, high-quality deliverables aligned with each brand’s strategy and communication goals.
Sr. Project Manager - E-learning Services
Outcom · Full-time
May 2020 - Dec 2021 - Querétaro, México
Outcom · Full-time
May 2020 - Dec 2021 - Querétaro, México
Served as Project Manager for the creative and production team, leveraging my design background to effectively translate client needs into actionable creative briefs. Maintained direct client communication while managing timelines, deliverables, and overall quality. Oversaw projects across industries including healthcare, industrial safety, food & beverage, and consumer goods, bringing structure, creative vision, and executional excellence to each initiative.